SAG Imports Raises Prices On Casa Magna & Others

SAG Imports, the parent name for the companies owned by the Quesada family that include the namesake brand, Fonseca and Casa Magna, is the latest to announce price increases.

With Nicaragua being the epicenter of the price increases, SAG Imports is an interesting look given that many of the companies products are made by the Quesada family in their Dominican Republic factory, where as the Casa Magna line is made by Nestor Plasencia in Nicaragua.

All Quesada banded products will remain the same, including the popular España. Fonseca will see a price increase of 10-20 cents on MSRP except for the Classic Triangulares, 22’s and the Brevitas and Belicoso Cuartos sizes of the Cubano LImitadao. The House Blend Bundles made by MATASA, which include the $3.00 6 x 60 introduced at IPCPR 2011 are also remaining at the same price point.

As for the Casa Magna brands, most sizes will see increase. For the Casa Magna Colorado the Belicoso, Gran Toro, Churchill, Torito and Robusto will all see increases ranging from $.05 to $.20 on MSRP. The remaining four sizes of Casa Magna Colorado (Extraordinario, Diadema, Corona and Pikito) will remain the same.

The Casa Magna Oscuro sizes will all see MSRP increases ranging from $.10 to $.20.

Terence Reilly of SAG Imports explained, “we are fully aware of all the economic challenges our customers face, and therefore we increased prices slightly on as few items as possible simply to offset some of our own increased costs. Many items remained unchanged and nearly all of our cigars remain in the $5-8 price range.“

Price increases for SAG Imports went into effect on January 15th.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.