News: Emilio Cigars Rebrands Grimalkin to La Musa, Announces Three Blends
Earlier this morning, Gary Griffith of Emilio Cigars announced that Grimalkin’s new name would be La Musa by Emilio Cigars. For the past month or so it has been known that Grimalkin’s name would be changing, yet it was unclear as to what.
Gary explained the reason for the change on his blog, stating:
I settled on this name for the cigar because the person it was named for enchanted me, and I used the theme of the eyes because those did as well. But I was always a bit uncomfortable about what subsequent line extensions would be called, and could never quite pull the whole theme together, despite my best efforts. My rather crude attempts to express this with the band drew criticism in the marketplace…. and I listened.
The three new blends are to be known as Melete, Aoide and Mneme — all Plutarchian muses. The first blend will debut at IPCPR 2012 in August. Previously, Gary indicated that a Corona and a limited edition Lancero would be added to the Grimalkin line.
The cigars themselves are to remain the same (blend/factory), with the SLB box getting additional curb appeal.
Gary says that the La Musa packaging will be introduced as soon as the Grimalkin inventory is depleted.
Great cigar. I was never too keen on the original band. But I admit it has grown on me since. Either way, the blend remains the same - so I'm happy. :-)
Actually, it is me being me. As my blog post said, I was never completely comfortable with Grimalkin anyway, and the new name is much more fitting. I took a negative and turned it into a positive. The muse is much happier with this name, and therefore all ended well. I don't change for anybody. I'm always me. I changed it because it made me feel better about the future of the line, and we were early enough into this that it needed to happen now, as opposed to later when it would have posed significant problems.
@Gary Griffith
I stand corrected. The heart of the matter is this: the Grimalkin is a fantastic cigar that was a huge hit amongst the cigar blogger community & the cigar community as a whole...it's a brilliant cigar that you can be very proud of Gary & you can call it whatever you like. It's the cigar that matters & this cigar is a home run. I salute you.
I wish Gary would have left it exactly the way it was......in the words of Jack Nicholson in "As Good as it Gets":
"You be you! Don't you change for nobody!"
If some people didn't like the name or the band that to hell with em.