News: CAO La Traviata Maduro Adds Luminoso Vitola
Following up on yesterday’s news that Macanudo will be adding the Gigante (6″ x 60) vitola to the Café and Maduro lines, General Cigar Co. has announced a new size for the CAO. La Traviata Maduro, called the Luminoso.
The new addition mirrors the vitola of the same name in the CAO La Traviata line, measuring 4.5 x 50 in a Rothschild vitola. It will come with an MSRP of $5.10 per cigar, or $153.00 for a 30-count box.
In a statement issued by General Cigar, Ed McKenna, CAO’s senior brand manager said that “CAO La Traviata ‘Luminoso’ is one of our top sellers, so it was only natural that we gave CAO fans a new take on one of their favorite cigars.” He added that “Rick Rodriguez and I are looking forward to receiving some great feedback about CAO La Traviata Maduro Luminoso on our website, CAOCigars.com.”
Like the existing La Traviata Maduro line, the cigar uses a Connecticut Maduro wrapper, Cameroon binder and filler from Nicaragua and the Dominican Republic.