March 22, 2012 (Basel, Switzerland) — Javier Plantada has been appointed Senior Vice President of Global Production within the Oettinger Davidoff Group, effective April 2 2012. Javier Plantada joins the Oettinger Davidoff Group with over 20 years of experience in the cigar business from Tabacalera, which became Altadis and ultimately Imperial Tobacco Group. The 58 years old has been based in Cuba, Honduras and Nicaragua and is currently based in the Philippines as General Manager of Philippine Bobbin Corp. (Altadis) supplying all wrapper and binder cuts for Cuba, US and Europe. Previously, he was Head of Altadis hand made cigar operations in Honduras and Nicaragua and prior to that he was based in Cuba managing Tabacalera’s program financing the Cuban tobacco crop focused on wrappers and selected fillers.

In his new role, Javier Plantada will oversee the Oettinger Davidoff Group operations in Honduras and the Dominican Republic. Before joining the cigar business in 1992, Javier was in the coffee business based in the Dominican Republic, Mexico, Singapore and Spain. Javier is Spanish and he graduated as an Industrial Engineer from Madrid’s Polytechnic University.

Javier Plantada

Hans-Kristian Hoejsgaard, CEO and President of Oettinger Davidoff Group, says: “This new role was early on identified as a critical addition to the Senior Management Team and Javier Plantada is with his long senior experience in the Cigar business uniquely qualified for this position. With a track record of superior operational performance and building strong and motivated teams, coupled with a tremendous intercultural breadth and depth, I am confident that he will be a valued leader and member of our team.”

Javier Plantada adds: “I am excited to join the Oettinger Davidoff Group with its great portfolio of premium cigars. It was a visit to the old Davidoff factory in Dominican Republic that shifted my professional life into tobacco some 20 years ago and it is now an honour to be able to contribute in developing the synergies between the operations in Honduras and the Dominican Republic.”

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.