Editorial: Puros & Hybrids


Some time ago a cigarmaker handed me some cigars he was working on. It’s not the first time it happened, but these were different. The tagline was a glimpse into the future and it wasn’t because of a new shape, rolling technique or new tobacco, it especially wasn’t because it wasn’t new tobacco. These were cigars that combined Cuban tobacco with some of the Dominican and Nicaraguan leaves that we see everyday on the American market; perhaps a glimpse into the future.

This is not me commenting on the embargo. This is neither a discussion of politics nor economics. There are significantly larger issues at play when it comes to the embargo, Cuba’s government and the way of life for its people. This is an article written from a narrow-minded perspective—the American-based Cuban cigar smoker. The only concerns this article addresses are those for the American consumer, nothing more. It is a selfish viewpoint and comes to a conclusion that is not exactly mine when it comes to the larger Cuban question. As with all issues regarding the embargo and its lifting, it’s a series of educated hypotheticals.

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If you smoke cigars long enough, you can’t avoid a simple question, “what happens when the embargo ends?” Sure, the question gets framed differently, but everyone’s been there in one way or another.

For me, the answer has been the same for a while—a necessity for human rights, bad things for a Cuban cigar consumer.

Look, buying Cuban cigars as an American is illegal. Bringing them back to the country is illegal. But the internet is a funny place and anyone in America with a computer and a credit card can have one of a hundred or so vendors ship them Cuban cigars from all over the world. Quite simply, actually purchasing of Cuban cigars online is just as easy as purchasing non-Cuban cigars, it just happens to be illegal, albeit, rarely enforced.

As such, it should come to no surprise that America is consistently regarded as one of Cuba’s three largest consumers, despite an embargo and no official distribution channel. It is this status quo—the one where American consumers can get Cuban cigars with extreme ease—that has long led me to believe changing won’t make things better for the American Habanos consumer.

First, Cuba is already making too many cigars. The embargo being lifted? Boom II. A flood of non-regular smokers would rush to try the forbidden fruit, and there already isn’t enough supply for the regular smokers. I imagine the supply/demand complex would get so out of hand we would create another basic term to describe Cuban cigar time periods: pre-embargo, embargo, post-embargo. The quality of the tobacco, the cigars, everything would be at historic lows while demand would never be higher. And that’s just the start of it.

Second, prices would skyrocket. The aforementioned supply and demand issues wouldn’t just be an American issue. Vendors all over the world would see their own supply decrease while the stock for the new legal American market simply wouldn’t be enough. Embargo stock would be a prized commodity, instantly raising prices, and the post-embargo shipments wouldn’t be exempt from price increases.

Finally, there’s the lawsuits. Altadis—whose parent, Imperial Tobacco, is also partial owner in Habanos S.A.—owns roughly half of the U.S. trademarks for the current active 30-some Habanos brands. The rest? They are owned by chief rival STG Group/General, including the marks of Cohiba, Hoyo de Monterrey, La Gloria Cubana and Partagas. It should be noted the Quesadas have the rights to Fonseca and the Padróns to Jose L. Piedra. The solution? Who knows. Perhaps there’s a large buyout, or perhaps it’s like Cohiba—decades of lawsuits.

The Altadis factor raises some questions as to how distribution would work. It’s a legitimate question, but one that seems somewhat moot if there isn’t much product for the U.S. market.

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From the cigar smoker perspective, there is one thing that has always seemed like a major advancement that would come from the lifting of the embargo, using Cuban tobacco in non-puros. So here’s where we are.

I was given three different hybrids. The blends were roughly the same, Cuban wrapper over some combination of Dominican and Nicaraguan fillers. Two different Coronas and a Robusto—50 RG would be pushing it. Great shapes for yours truly. They were rolled satisfactorily, but they wouldn’t have made it out as a premium domestic cigar, the wrapper just isn’t there. Today is a Cervantes, the longest of the three and the one that most intrigued me.

The cold draw is a bit tight, but that doesn’t stop the sugar-filled twang to fill my mouth over touches off coffee and nuts. It’s pedestrian in terms of complexity, but the three notes have tons of depth and richness that make complaining seem more sour grapes than anything.

It starts with a great dose of saltiness and deepens with nuts, orange peel, lemon leather and some Dominican pepper on the finish. An inch in, and some burn corrections are necessary, but it starts fine. But then I make a mistake, a puff too soon and a harsh sourness takes over.

The first third is about the nuttiness, the second third creaminess and the final third cedar. Each part accompanied by a consistent pepper and notes of coffee. But there are some interesting notes: citrus in the first third, mint in the second, and leather in the final. Oddly, it’s more a building of flavors, as opposed to unique transitions, leaving a plethora of flavors at the final third.

A good cigar? Yes. This cigarmaker’s best? No.

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There are a lot of other issues with the embargo being lifted. Chief among them is the fact that while the downfall of communism in Cuba would likely lead to the embargo being lifted, the issue is not reverse causal, so there’s no reason to believe that simply lifting the embargo will overthrow the government.

As far as the American cigar smoker is concerned, I am honestly not convinced that in this selfish vacuum it’s actually worth it. The issues that will come with the embargo being lifted and resolving the aftermath are beyond the three major contentions presented here. It’s a complex issue many have discussed, but few have likely predicted.

What’s certain is it will be a mess for the short term and perhaps longer. The Cuban brands loved today will never be the same for a lot of reasons.

There is a lot of good that will likely come from the embargo being lifted, a lot more than cigars and a lot more than I will ever be qualified to write about. But if all you care about is your status as an American cigar consumer, I am not sure there’s a clear answer on the embargo.

For me, there are larger issues for cigars, but that’s not always the case.

28 comments
Jonathan Drew
Jonathan Drew

Jack and Holman.  

I respect and like both of you guys.  Holman makes some points that are interesting, such as the concepts and innovations that dudes like Pete, Saka, Padron, Fuente, Dion, Pepin, Palmer, and so many others could use to make a mega mix with both Nica and Cuban tobaccos.  I have to say that there could be some seriously interesting possibilities there.  Trust me. LOL

On the other side of it ... Jack said something that will someday be explored much more, and not just in regard to Cuba ... "We can talk about climate, seed, and soil all day long, but we will be forgetting the role of the environment where the ingredients are brought together, which CAN NOT be replicated. Cuba's unique mix of native yeasts and bacterial strains are responsible for the fermentation of the tobacco and what makes Cuban cigars taste the way they do."  

Good shit.  HW is doing it right.

Dizz

Schuyler
Schuyler

@Jonathan Drew The intangible "environment" is not the only ingredient being overlooked. Personally, I enjoy many CCs not just for the tobacco itself, but for the blends. Surely, some very interesting multi-national blends could be made of Cuban tobacco in concert with that of several other countries, but what we end up with, simply using Cuban tobacco as an ingredient, may not impart the flavors we enjoy from CCs, either, because we don't smoke Cuban leaves mixed with other countries' leaves- we smoke Cuban leaves mixed with other Cuban leaves. I think it's an important distinction and I think that, despite the Cuban cigar industry's brain-drain (and the obviously amazing abilities of blenders in other territories), the blends themselves may be as important in creating the Cuban flavors we enjoy as any particular geo-agricultural advantage.

StormBoen
StormBoen like.author.displayName 1 Like

Thank you for the article.  I always enjoy reading on the controversial world of CCs.  Alot of good thinking points written in this article.  Sadly, I have to admit never thought of it in this way.  I just always thought it would be a win win in both the Cuban and US cigar world if the embargo was lifted.

Holman
Holman like.author.displayName 1 Like

fisrt.. the cubans for the most part cant touch what is being made these days by Pete, JD, quesda etc. (i should know since ive smoked 6 different cubans this year)

as for hybrids...If you give the likes of quesada, drew estate, tautuaje, illsuione amonst many other more tobacco to work with they may be able to expand their already formidable portfolio of cigars.. but only if it brings someting new to the table.(this is assuming these guys even want to use cuba leaf) These guys have better quality control and resources to make great cigars.

The idea that our best cigar makers, could not make better cigars with cuban leaf, than the cubans themselves is insane. Tatuaje and Ligas are made in nicaragua with leaf from all over the world ...and they have no problems whatsoever. The idea that they would not know what to do with the "holy" cuban leaf is laughable.

does anyone really think that the cubans can compete with some of americas best cigar minds?

JackLinos
JackLinos like.author.displayName like.author.displayName 2 Like

@Holman Dude, I say this with respect, 6 cubans, THIS YEAR? Do you know how many marcas there have been to come out of Cuba and how many are available now? This article IS NOT about BETTER or even BEST. So not only is your comment not really germane to the topic, neither is your knowledge/experience. Charlie said, quite pointedly, this wasn't about who was better. IMHO, it's all about preference, a preference cultivated by experience and what one likes. Care to share the cigars and year produced?

Quality of CCs and ability to smoke better cigars, younger, hasn't been this good in a long time. 

Not an ad hominem attack, just asking you to question what exactly are contributing to this thread? Ask Pete about the role Cubans play as both template of quality and inspiration. YEESH.

Charlie Minato
Charlie Minato moderator like.author.displayName 1 Like

@JackLinos @Holman I don't think I actually got into the conversation about Cubans vs. non-Cubans, at least not here.

Holman
Holman

charlie... i know you did not get into the conversation about cubans vs non-cubans. i was just using your comment section to lay out some of my lame opinions.

as far as the 6 cubans ive smoked this year its actually closer to 7... and I was of course being sarcastic as I know that is not many at all.

Holman
Holman

Jack

you use alot of big words that i dont understand.

1. I am not trying to contribute anything to this thread

2. I dont care if Charlie said its not about "best" .  I obviously gave my opinion

3. Pete, what role do the cubans play as both template of quality and inspiration?

Jonathan Drew
Jonathan Drew like.author.displayName like.author.displayName like.author.displayName 3 Like

HW ... this is an interesting thread, including the comments. A lot to consider from many angles and the human elements as well.

Schuyler
Schuyler

Why does everyone conflate the embargo and the post-nationalization restriction of raw leaf exports?! They are not the same thing. The export restriction preceded the embargo and I can't think of any reason to imagine that the end of the embargo would bring about its end, as well. If anything, I think it would reinforce Cuba's decision to try to make more money from the export of finished cigars only- a decision that I think has been proven to be a lucrative one. All the end of the embargo would do is expand a market for Cuban tobacco that is already more profitable without raw leaf exports.

Everyone seems to presume that the end of the embargo would somehow suddenly reverse the laws of supply and demand. Where is this idea coming from?

Capttrips
Capttrips like.author.displayName 1 Like

It will be a complete cluster**** between the Cubanos and non-Cubanos. Let's face it the names were stolen from their Cuban counterparts. For goodness sake, General barely puts out a smokeable product now. Can you imagine if they took over LGC? They destruction they would cause.

Charlie Minato
Charlie Minato moderator like.author.displayName 1 Like

@Capttrips I didn't get into that fact because I don't consider it one of the three largest issues, but the amount of resources that will be wasted by the former owners of brands in Cuba will be massive.

cigartruth
cigartruth like.author.displayName 1 Like

I believe all will be lost once the embargo is lifted. Put your head between your legs and pray.

Capttrips
Capttrips

Unfortunately, pressed for time so I'll just second everything JackLinos said. I will not smoke a non-cuban LGC, Cohiba or MC.

AndrewBaculy
AndrewBaculy

the dominican montes are nice, but you have to like a mild to medium dominican smoke.  the cohibas suck.  the la glorias, on the other hand, are nothing short of amazing... generally speaking.  the ernesto perez carrillo blended lgc cigars are the best

JackLinos
JackLinos like.author.displayName 1 Like

@Charlie Minato Narrow in scope, but NOT narrow-minded. :)

You bring up a good point that, as an American consumer of Cuban tobacco, I feel quite conflicted about. How does one reconcile the imminent evisceration of all good things about Cuban cigars (especially now, when for the first time, more cigars are smoking well ROTT)  should the embargo be lifted, when there are bigger issues at stake? We want WHAT we want, WHEN we want, yesterday. Yes,  we all have our inconsistencies and guilty pleasures, along with our own ways of feigned obliviousness. For now, I will try to buy in larger quantities; they say you should buy in boxes of 3s in order to age your own cigars and develop a "collection." I say stay buying on 5s because the embargo being lifted is imminent, especially now. For the 2 of the 3 reasons you mentioned, I wince when I think about it. 

As far as puritos vs hybrids, I see the issue with aging and travel. Cuban tobacco cured and fermented elsewhere is losing half the battle. We can talk about climate, seed, and soil all day long, but we will be forgetting the role of the environment where the ingredients are brought together, which CAN NOT be replicated. Cuba's unique mix of native yeasts and bacterial strains are responsible for the fermentation of the tobacco and what makes Cuban cigars taste the way they do. This is why I laugh when I read the term "cuban seed." Yeah, OK, but you can take Cohiba's best immediately after harvest and continue the process elsewhere, and the product that results from that experiment will taste vastly different, and most likely, inferior. But as stated above, this is another issue for another day.

Good piece.

Jack

StormBoen
StormBoen

@JackLinos @Charlie Minato Good points brother.  For me the question would be, IF feasible for transporting Cuban Leaf to other locations, with hybrids, would it add a unique and positive flavor?  I am for one would think there would have to be a shot at it.  Will it be a CC puro, No, but it could possibly create some very unique positive flavors that we have not seen.  Given with all the potential cons, it appears that the cons of the lift of the embargo outweigh the positives, in the cigar world.  Not remotely speaking bout the potential positive ramifications in the humanitarian and political environment if the embargo is lifted.  Like Jack said we what what we want lol.

thecigarmafia
thecigarmafia like.author.displayName 1 Like

@JackLinos @Charlie Minato Jack nailed it.  Don't need Imperial/General/etc taking over the processing and rolling of "regular production" cigars.

mmmrads
mmmrads

I'm assuming the wouldn't let that happen and would re-brand Cohiba etc for the US market where applicable.  Thoughts?

JackLinos
JackLinos

@Charlie Minato @Capttrips Ok, that is gonna make a lot of lawyers happy and rich and a lot of people crazy. Sorta sad. There's no easy answer to an equation fraught with such complexity. YIKES!

Charlie Minato
Charlie Minato moderator like.author.displayName 1 Like

@Capttrips If you are asking what relation Habanos has to Altadis U.S.A., here's the train: Imperial Tobacco owns Altadis, including its US subsidiary Altadis USA. In late 1999, Altadis bought half of Habanos S.A. for $500 million. (In addition, Altadis is also the official distributor in countries like Spain.)

So Imperial owns half the rights to the distribution/sales/marketing company for Cuban cigars and trademarks to (ironically) half of the same brands in the U.S. market, where it makes non-Cuban versions.

Capttrips
Capttrips

Charlie, but they are not related companies, are they? Correct me if I'm wrong, but there's nothing legal connecting the companies. Am I making sense.

Charlie Minato
Charlie Minato moderator

@mmmrads The answer is likely different for each company, but it seems highly unlikely they would be able to replace non-Cuban Romeo numbers with Cubans. My guess is Altadis would market a Puro Romeo alongside a mixed Romeo that has "some Cuban leaf." Who knows though.

thecigarmafia
thecigarmafia

In the selfish vacuum....  No need to end the embargo.  It will make things worse, period, and more than likely stay that way.  Some amazing regular production cigars may be ruined by Imperial/General/etc given the status of the trademarks.

Srbbones
Srbbones

Great points!  I sure have been pondering the issues brought up here for some time....