News: La Aroma de Cuba Mi Amor Reserva Coming to IPCPR
Last week, select accounts were informed by Ashton of the new La Aroma de Cuba Mi Amor Reserva. The line, which will debut at IPCPR, features a Mexican oscuro wrapper, as opposed to the San Andrés maduro on the regular Mi Amor. According to the printed sheet received by retailers there will be four box-pressed sizes, although they were not specified.
The regular Mi Amor debuted two years at IPCPR 2010 in New Orleans.
[...] Back in July, we heard murmurs that Ashton was preparing a new La Aroma de Cuba as a follow-up to the Mi Amor. The La Aroma de Cuba Mi Amor Reserva was announced shortly before the IPCPR trade show when Ashton informed a handful of top accounts via a letter. [...]