News: SAG Imports Announces The Quesada Blender’s Sampler
SAG Imports, the distribution arm of Quesada, is set to release its most popular blends in the form of a special sampler. The Quesada Blender’s Sampler will feature eight Robustos, two each of the: Quesada Tributo, Quesada Jalapa, Quesada Selección España and a test blend.
The samplers are packed in wooden boxes and include the following card:
There will be 1,000 samplers with MSRP set at $75.00. Terrence Reilly of SAG Imports told halfwheel that the cigars are available to all accounts, previously Quesada’s España has only been offered in Spain and a small handful of U.S. accounts.
“The idea is to provide a single unit in which many of our cigars, including rare ones such as the España, can be purchased together, and to get customer feedback on how the new sample blend stands up against them in terms of flavor and complexity,” said Reilly.
According to Reilly, if there is enough positive feedback on the test blend it will go into production beyond the samplers.
The samplers should arrive in retailers by the end of the week.
Update (January 12, 2012): An earlier version of this story original indicated the samplers included 10 cigars, the samplers include eight cigars.
Its very nice, excelent Don Manolo
Where can we get them? I'm all in!
@imcubanpete Smoke Inn in Florida has already received them. Other shops should be getting them this week. If you have trouble locating them please contact me anytime. Thanks for the support!
Looking forward to getting my hands on one of these. Have to thank Terence and SAG for great customer service and quick responses, makes you appreciate their products even more.
$75? Really? AND you want me to work as well? Really? I will buy all 1,000 boxes.
I'm just excited to finally get my hands on some Espana's!
This is an OUTSTANDING concept!
On the one hand, I'm intrigued by this - I like the idea of the market providing feedback on products. On the other hand, I'm not sure how I feel about the concept of consumers paying for "test blends". I don't know why - it just seems like I shouldn't be spending money on something that a company isn't firmly behind.
@MattyBlayze I think you bring up an interesting point. The idea , though, is to see how these blends compare and by giving them away you reduce the likelyhood of honest feedback. We don't want people to say, "well, I really didn't like this cigar but it was nice of them to give it to me so I'll say I like it" Alternatively, we don t want people to say, " they gave it away, so it can't be special" either. By charging for them, we feel we will get the most honest feedback and the reality is that if we make it into a production blend the consumer would have to be willing to pay for it. If someone purchases this sampler and is willing to buy it again in the future, that is the surest sign we have something special. I hope that answers your concern. Thanks for commenting. If you decide to purchase an assortment I'd be interested in hearing your feedback