Press Release: Earth Supernatural – A New Infusion To Flavored Cigars

January 16, 2013 (Tamarac, FL) — After much anticipation, the new Earth Supernatural is now available and shipping to cigar stores nationwide! Bringing a new culture to the trend of infused cigars, Earth Supernatural are hand-rolled Dominicans using some of the world’s finest tobaccos, naturally infused with organic oils and extracts, and finished with a sweet tip.

Cojimar Earth Supernatural open box

“I think we have created some delicious flavors in the new Earth Supernatural line,” said Rosie Perez, Master Blender of Earth Supernatural and the famous Cojimar brand. “Naturally flavoring cigars with organic oils and extracts really enhanced the blend and provide a great balance of flavor and complexity.”

These unique cigars are packed in state-of-the-art 24-count, rubberized tin boxes that are sure to stand out in any humidor. The flavors of Earth Supernatural contain a variety of natural oils and extracts from around the world including: Patchouli oil from India (part of the mint family), rare vanilla from Madagascar and cocoa extract from Indonesian cocoa beans.

The cigar blend is comprised of a Connecticut Shade/Ecuadorian wrapper, Nicaraguan/Ecuadorian binder and 3-year aged Dominican filler.

Earth Supernatural are available in 9 distinct flavors: Red Head (4 x 38), Sexy  (5 x 42), WonTon (4 x 60), Hardcore (5 x 60), Brazilian Mocha (6.5 x 55), TomTom (6 x 58), Luscious Lola (5 x 42), Vixen (6 x 58) and Lick me (6 x 58) with an MSRP: $4.25-6.25 per cigar!

Earth Supernatural is owned by Cojimar International, makers of the famous flavored cigar brand: Cojimar. Named after a historic fishing village in Cuba, Cojimar are naturally flavored, hand-rolled Dominican cigars that are crafted under the careful supervision of master blender, Rosie Perez.

Cojimar Earth Supernatural Vixen

24 comments
StormBoen
StormBoen

They sound tasty.  Just dont like the way the to use "Infused" which is a term coined by Drew Estate.   Im all about more non traditional cigars.  I smoke 50% Non Traditionals( mostly DE)  and 50% traditionals No doubt I will try these.


MatthewJohnZeigler
MatthewJohnZeigler like.author.displayName 1 Like

@StormBoen DE didn't "coin" the term "infused"... "infused" products have existed long before DE made "Infused" cigars.  The avenue DE pioneered was actually using a true "infusion process" to flavor the cigars, where others were injecting flavors or soaking in flavors, DE used a new method to impart the flavors into the tobacco.

zatoichiblack
zatoichiblack

Does anyone know where these can be purchased? I have many of the acid line but would just like to try these.

E

grestmon
grestmon

ACID has been doing this for years. But with their prices through the roof, I think this product will kill the ACID brand the way acid killed lars tetens.

dancrago
dancrago like.author.displayName 1 Like

@grestmon Not a chance. These things won't be around in three years, but Acid's been going strong for how long now?

My retail experience tells me people will pay more for an infused cigar made with both high quality tobaccos and high quality infusions. Budget lines can't compete on either front.

Curious to see if there might be any trademark or copyright issues here as well.

grestmon
grestmon

@dancrago Understood and agreed.  But you can't really write this smoke off as not high quality tobaccos and infusions just yet.  My retail experience tells me that while ACID was king at one point, all you need to do is look at retail prices for them and the prices you see at the catalog retailers.  Seems that it's getting hard to even give them away.

MatthewJohnZeigler
MatthewJohnZeigler

@grestmon, something to pay attention to is price at purchase and purchase timeline.  If the catalog retailers purchased large stock count at a price before production/supply costs increased, then of course they can charge less for those items purchased at a lower price point.  Can't control the price of fuel, but it HAS to be taken into account in the cost of anything that has to be shipped long distances.  Items bought directly from DE are going to be higher cost right now, because the overhead cost is more current.  If big online retailer bought 5 thousand boxes of XYZ ACID cigars at Price point A, then those prices would (should if there isn't any price gouging going on) stay at that price point even if bad crop seasons and increased production costs are now causing a B% increase in the same XYZ ACID cigars...  I understand *SOME* stores can't move the product, but to say that DE is having an issue moving ACID cigars on the whole is just a gross misrepresentation of the actual amount of ACID product DE **IS** moving.  Last I saw Drew Estate was the single largest cigar manufacturer world wide, I'm sure they are doing something right...

grestmon
grestmon

@MatthewJohnZeigler I may be wrong.  But I know of several retailers scattered throughout the country that all tell me that ACID went from being one of their best selling brands to being their worst selling brand.  As Charlie had said, many retailers have told him that ACID sales aren't as easy as they once were.  A lot of this stemmed from their pricing issues.  Retailers were and stlll are able to purchase ACIDs from catalog retailers for less than DE sold them DIRECT.

dancrago
dancrago

No doubt, working solely off the MSRP and retail margins, and fair or not, the reputations of the companies mentioned.

Charlie Minato
Charlie Minato moderator

@dancrago @Charlie Minato @MatthewJohnZeigler I just was pointing out we probably shouldn't dismiss these without smoking them, and I think the people at DE would tell you the same thing—six years ago, you know—when they were launching Liga Privada.

That was all I was getting it with the cheap tobacco comments. Book by its cover, book by its cover.

dancrago
dancrago

@Charlie Minato @MatthewJohnZeigler Charlie, I wouldn't phrase it as "cheap" tobacco. It's entirely possible these new cigars use perfectly good tobacco, I just think the ACIDs probably use even better. Not a question of inferiority of tobacco on the new products, but a question of Drew estate using simply superior quality tobaccos in what they do. If you were to compare these to say, Isla del Sol, you have a pretty good comparison in terms of price point and probably tobacco quality. Consider the difference between a Romeo y Julietta and an Ashton Classic; RyJs are good, but Ashtons are simply higher quality.

In short, I'd think CAO and Leon Jimines and the like should feel more threatened by these than Drew Estate. From what I know of Drew Estate and Gurkha, and of the flavored/infused market, the two companies just aren't playing in the same league.

Charlie Minato
Charlie Minato moderator

@MatthewJohnZeigler Some of this just doesn't seem to add up:

1. How do retailers like CI/JR/Thompson, etc. not have to deal with federal (I assume SCHIP?) taxes? If there are other federal taxes, how are they avoiding it?

2. The catalogs in FL and PA do have to deal with local sales tax for in-state purchases, just like the shop down the road. They can chose not to deal with taxes for out of state purchases, but I can spend the next 12 hours writing down the names of family-owned retailers who advertise on the same practice.

3. I think @grestmon is onto something here, "writing this smoke off...just yet" seems like a poor strategy. Sure, the prices are cheaper than most ACIDs at this point, but that doesn't mean the tobacco is inherently of low quality. DE and plenty of other companies make cigars for similar MSRPs that I wouldn't dare describe as low cost or "cheap" tobacco. Your other post seems to suggest that higher costing tobacco would be a better thing, it's a bit confusing. I'm perfectly acceptable with people smoking these and coming to their conclusions about the quality, it's frustrating when a book is judged literally by its cover.

While it seems like ACID sales are doing fine, this wouldn't be the first time someone with retail experience had an issue with the pricing of ACID.  There are plenty of retailers I know, many of whom support DE and make plenty of money off DE, that will tell you ACID sales aren't as easy as they once were because of the pricing increases. 

Surely if the Gurkhas or any other product tasted as good or better than ACID at a significantly cheaper price, there would be some concern. As of now, it seems no one has made a serious and lengthy commitment to enter the segment, which DE dominates, but I imagine this won't be the last attempt.

MatthewJohnZeigler
MatthewJohnZeigler

@grestmon, going to have to disagree with you on that one.  Comparing retail prices to online prices is a horrible thing to do, mainly because online distributors do NOT have to deal with federal AND local sales and tobacco taxes, which in some states is as high as 75 cents on the dollar.  I can assure you, that ACID cigars are not in any trouble, in any way, shape, or form.  Your information is is misguided and incorrect.  


By your logic, the cost of say, XYZ Dish soap at a local mom and pop shop being quite a bit higher (due to overhead costs and additional taxes) than at a discount wholesaler would be "proof" that this dish soap wasn't selling well.  But that's just not how product sales works.

MatthewJohnZeigler
MatthewJohnZeigler like.author.displayName 1 Like

@dancrago Agreed, ACID's infusion process is a closely guarded, trademarked/copyrighted secret, there is a large difference between "Flavored" and "Infused" that most folks can't distinguish.  ACID's prices are not simply gouged for the market they have cornered, their prices reflect the top quality tobaccos they use.  Besides, when it comes to customer support and appreciation Drew Estate puts Gurkha to shame, DE knows that just throwing out freebies at massive events isn't the whole picture.

SharingSmoke
SharingSmoke like.author.displayName like.author.displayName 2 Like

Really?... just one more target for the politicians and FDA to point to as marketing to teenagers.

AronL
AronL like.author.displayName 1 Like

@SharingSmoke 'Cuz nothing says 'mature cigar intended for adults' better than a cigar called 'lick me.' This stick's a winner all the way.

george23
george23

@AronL @SharingSmoke I completely agree !!

MatthewJohnZeigler
MatthewJohnZeigler like.author.displayName like.author.displayName 2 Like

@gurkha @george23 @AronL @SharingSmoke Cheap, low cost, flavored tobacco with names, graphics and marketing that looks to most anyone with eyes that it's dangerously close to going back to "teen/child" marketing... FDA approved huh...  This is a bad move all around.  With the FDA moving in and trying to jockey for more control over Cigars and the local markets, it's products like this that add fuel to their fire, provide them with the fodder for their cannons.  I mean, all the FDA needs to do is hint at these being marketed towards underage demographics and there isn't much Gurkha/Cojimar can do to deny it.. I mean.. LOOK at them!

gurkha
gurkha

@george23 @AronL @SharingSmoke appreciate the feedback and like everyone, you are entitled to your opinion. We just tried to have some fun with the names...not trying to cause any harm. 


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