Press Release: JM Tobacco Unveils New “Classic Petits” Small Cigar Line
May 29, 2012 — JM Tobacco, Inc., is displaying its new small cigar product category at the International Premium Cigar and Pipe Retailers trade show in Orlando, Florida, August 2-6. The 4″ x 32 Classic Petits, according to company president Anto Mahroukian, “Satisfy the rapidly expanding market for shorter-duration smokes.
“Smokers are moving toward smaller cigars like Classic Petits, because they provide a rich, flavorful fifteen-minute smoke break, for cigar lovers who don’t have the time or budget for a full-sized premium cigar. But, unlike cigarillos, their larger ring gauge delivers a more abundant amount of smoke, which allows the smoker to enjoy more of a ‘large cigar’ experience.”
Classic Petits are available in both natural and maduro wrappers. Their manufacturer’s suggested retail pricing will be announced at IPCPR, and Mahroukian states it will be very competitive with existing brands of European “connoisseur-level” small cigars. The hand-made cigar combines a multi-nation blend of top-quality tobaccos, aged a full 2 years. They are made in the same Dominican factory as value-priced JM’s Dominican line and Carnero premium cigars, also appearing at the show. JM’s Dominican line is a Cuban sandwich, while the Carnero is an all-long-filler cigar.
Classic Petits come in an attractive, durable and convenient 7-cigar carton, which gives them a greater price advantage over present European small cigars, which are packaged in clamshell tins. The cartons can be bought individually, as well as in 10-carton boxes, totaling 70 cigars.
They will be appearing on the shelves of tobacco retailers nationwide in August. JM’s retailers are listed on their Web site (http://www.jmtobacco.com/store_locator.php).