Press Release: Zino Platinum Reunites With Urban Artists UR New York to Produce “The Make of New York” Collector’s Edition

May 1, 2013 (Pinellas Park, Fla.) — A brand with roots deep in self-expression, that’s pushed the limits of the cigar industry. Zino Platinum recognizes that same disruptive innovation of a city that’s constantly redefining the culture that surrounds it.

Following the global success of the first limited edition, launched in 2012 for the ten-year anniversary of Zino Platinum, the brand has produced its second premium cigar collector’s edition set of four custom art boxes in collaboration with urban artists UR New York. Zino Platinum is heading back home to its original stomping grounds with a release suitably dubbed “The Make of New York” – this collector’s edition celebrates four pillars of self- expression in the greatest city of the world for challenging the status quo and disruptive innovation – NEW YORK CITY.

FASHION – THE THREAD OF THE CITY
MUSIC – THE PULSE OF THE CITY
FOOD – THE FLAVOR OF THE CITY
MIXOLOGY – THE SPIRIT OF THE CITY

Zino Platinum has teamed up again with the illustrious UR New York—an urban artist collective who have redefined themselves and the landscape that surrounds them—to help capture the same maverick spirit of Zino Platinum. Brooklyn based, Mike Baca aka 2ESAE and Fernando Romero aka SKI originally joined forces with the goal of transforming the perception of street art and have become successful international artists. The dynamic New York duo went to work on the collector’s edition Zino Platinum boxes with the same passion and artistry that brought them success in their professional art career.

This limited release of only 750 sets of 4 boxes will appear on retailer’s shelves on May 15th with a kick off event in New York City, supported by an eight week east coast US Tour featuring the ZP Mobile Lounge. “This special collector’s edition perfectly illustrates what Zino Platinum represents, self-expression. New York is a city that inspires self-expression like no other and we are thrilled to pay homage with this limited edition cigar to the pioneers that continue to disrupt the status quo.“ states Scott Kolesaire, Zino Platinum Brand Manager.

Cigar Information:
The tastefully crafted Perfecto shape, enclosed in a specially selected Ecuador Connecticut “Rojiza” wrapper leaf, starts off with light wooden notes that begin to tease the taste buds and develop into vibrant cedar wood and earthy flavors. The Criollo filler tobacco delivers a delightful spiciness that is balanced by the San Vincente Mejorado by stimulating the back area of the palette. The blending of these special tobaccos allows this cigar to express itself with flavors that truly inspire self-expression.

SRP each: $16.00

SRP box: $160.00 – 10 cigars

Length: 6 1/8″

Diameter: 53RG

Format: Perfecto

Wrapper: Ecuador Connecticut Rojiza

Binder: Dominican Olor/Piloto

Filler: San Vincente Viso, Piloto Viso, Criollo Viso and San Vincente Mejorado Viso

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.